MDML

From startup planning to running the business.

Research the idea. Understand the numbers. Manage the books, team, stock, sales and marketing.

Some tools require early access, a connected provider or account setup. Each page explains what it does and what you need.

Start a business

Operating reviews

Bookkeeping

Ask about access

Bookkeeping and reconciliation →

Keep separate books, bank records, receipts, bills and source documents in MDML. Review transactions, reports and reconciliation before closing.

Ask about access

Bank transactions and receipt matching →

Review bank transactions with receipt evidence, account identity and source status. Resolve unanswered classifications before posting them to the books.

Ask about access

Cash, bills and loans →

See observed cash, recorded bills and loan commitments alongside cash movement. Keep confirmed obligations separate from detected recurring patterns.

Ask about access

Bookkeeping documents and evidence →

Keep statements, receipts, loan documents and other originals tied to the right books and period. Track missing documents and received-versus-verified status.

Ask about access

Related-business and owner transfers →

Keep related businesses and personal accounts separate. Review both sides of transfers and splits with the actual entities and source records identified.

Ask about access

Processor sales, fees and payouts →

Review the sales, refunds, fees, taxes and tips behind supported processor payouts. Keep deposits and sales distinct when reconciling the books.

Ask about access

Financial reports and month close →

Review income, expenses, profit, balances and cash movement from posted books. Reconcile source statements before using the controlled month-close workflow.

Ask about access

Optional QuickBooks connection →

Choose the supported QuickBooks mode for each set of books. Review the company, account mappings and month before sending posted entries.

Ask about access

Loans, assets and accounting workpapers →

Keep supporting loan, asset, inventory and filing schedules with their original evidence. Record confirmed methods and instructions for review.

Team & staffing

Available with eligible plan

Voice and chat assistant →

Talk or type to manage schedules, stock and daily work in MDML. Each action uses your account and role, with confirmation for consequential changes.

Available with eligible plan

Daily checklists →

Give the team repeatable opening, closing and station tasks in MDML. See completion records and bring problems to the people who can resolve them.

Available with eligible plan

Shift cover and time off →

Handle shift swaps, open shifts and time-off requests alongside the schedule. Keep coverage decisions in the same app your team uses for work.

Available with eligible plan

Timesheets and payroll export →

Review employee hours and send eligible timesheets to Square from MDML. Keep clock records, corrections and overtime review close to the schedule.

Ask about access

Business calendar →

See shifts, bookings, time off and business events together. Add inspections, deadlines and local events so the team can plan around the actual week.

Available with eligible plan

Team messaging and notifications →

Keep team conversations and work notifications in MDML. Give staff one place to check the schedule, messages and work that needs attention.

Ask about access

Attendance and shift management →

Review late starts and no-shows alongside supported shift-manager settings. Keep attendance questions connected to the schedule and actual clock records.

Explore product

Employee scheduling →

Schedules from your sales forecast, with swaps and time off.

Explore product

Time clock →

Clock in inside the shop's fence. Hours go to Square.

Explore product

Hiring →

One apply link, applicants ranked for your open shifts.

Explore product

Staff training →

Manuals built by talking. Staff ask it how to do things.

Inventory & purchasing

Sales & customer orders

Websites & domains

Marketing & customer care

Browser assistance

Selling & fulfillment

Creators

Trades & field service

Permissions & integrations

Try the workflow with your own agent

Free skills for startup planning, business analysis, bookkeeping, restaurant inventory, food costing, ads and websites. Read the instructions, copy them or download SKILL.md.

Inside the products

Individual features within the existing product catalogue. Early-access features are marked separately.

Get found
  • Website from your link →

    Paste your website or Google link. Your services, hours, reviews and photos fill a finished site, in 289 designs made for 21 trades.

  • AI designer

    Say what you want: a bolder look, a quote form, a cost calculator, a booking calendar. It's on your site in seconds, and every change can be undone.

  • Domains →

    Search and buy a domain here, or connect the one you own by signing in to your domain provider. Your email stays where it is.

  • Hosting and SSL

    Hosting, SSL and backups are part of every website plan.

  • SEO pages → · Early access

    Pages for your services and service area, with the structured data search engines read.

  • Google listings → · Early access

    Your hours, photos and details kept right on your Google Business Profile and other listings.

  • Review requests → · Early access

    Every customer who opted in to your texts or emails is asked for a review. Never filtered by rating.

  • Review replies → · Early access

    A suggested reply for every Google review. Nothing is posted until you approve it.

  • Search report · Early access

    What people searched to find you on Google and Bing, visits from AI assistants like ChatGPT, and listings that need fixing, in one weekly report.

  • Ads → · Early access

    Google and Meta ad campaigns for your business. You approve every budget, and results count real orders and bookings, measured only from customers who opt in.

Take orders
  • Online ordering → · Early access

    Guests order from your website, with your menu, your photos and your prices.

  • Your own app → · Early access

    A branded ordering app published under your business's name, with push notifications and ordering by voice.

  • Rewards → · Early access

    One rewards program. Guests earn points when they order in your app or on your website.

  • Promos and pickup · Early access

    Promo codes, pickup at a set time, add-on suggestions at checkout and catering orders.

  • Delivery → · Early access

    Your own drivers on a live map, with a tracking link texted to the customer and a photo at the door. Or a courier through Uber Direct and DoorDash Drive, ordered from your own site.

Bring them back
  • Automations → · Early access

    A welcome after the first order, a note about 30 days after the last visit, birthday messages and review requests, by email and text. Campaigns go out when you approve them.

  • Content studio →

    Five post ideas a week with the reason for each, and captions written in your voice.

  • Your photos first →

    Post your photos as they are, or with a free light edit that adds nothing that wasn't there.

  • AI scenes and video → · Early access

    New scenes, designed ads, generated pictures and short video. In a new scene your product's real pixels are put back and checked, so it can't change.

  • Scheduling → · Early access

    Approve a post and it goes out on your schedule to Instagram and Facebook.

Run the place
  • Schedules →

    A forecast from your Square sales, the season, the trend, rain and holidays shows which days are understaffed and your labor cost against your goal. The AI builds the week; a manager publishes it.

  • Inventory →

    Usage learned from recipes times sales, your buying pace and sanity-checked counts. Staff count by the package, with photos, and the app says what's due and builds the order list.

  • Ordering agent → · Early access

    An AI agent plans the cheapest stores using the fees on your real receipts and fills the carts. You check out.

  • Assistant →

    Talk or type. It can publish the week, decide time off, clock someone in, record counts, build a checklist and more, within each person's role.

  • Phone agent → · Early access

    Answers calls with your hours, address and what you sell, takes messages and hands callers to a person.

  • Tasks →

    Opening, closing and daily checklists with who did what and when. One row on the home screen shows what needs a decision.

  • Time clock →

    Clock in and out from a phone, checked against your location, with timesheets that flag overtime and send hours to Square.

  • Labor-law checks → · Early access

    Schedules checked against your state's rules for minors' hours and meal and rest breaks, for all 50 states.

  • Team →

    Open shifts, swaps, time-off requests and team messages in one place, with late and no-show alerts.

  • Hiring →

    A public apply link, your own application form, applicants ranked by AI and one-tap hire.

  • Recipes →

    Manual recipes, batches, plate costs and menu pricing on Free. Inventory or Everything adds costing against Square sales; AI import uses trial or plan credits.

  • Product finder → · Early access

    Type a product, a barcode or a listing link. See what eBay sellers ask, Amazon's sales rank, monthly Google searches and what you'd keep after fees.

  • Online booking → · Early access

    Customers book from your website or a booking link at the hours you set, with a waiting list and a private link to cancel. Every booking lands on the team calendar.

  • Training →

    Talk through a station once and it becomes a manual with photos. Staff ask it how to do things, and you see who is trained.

  • Notifications

    Push notifications for new schedules, swaps, messages, low stock and reminders.

In the store
  • Self-order kiosk → · Early access

    Guests build their order with sizes and choices, by tapping or by talking, then pay by card or phone on a Square reader, or pay cash at the counter.

  • Kitchen display → · Early access

    Kiosk, register, online and delivery orders that run through Square land on one screen within seconds, with timers and one-tap bump.

  • Register → · Early access

    Card and cash side by side, with change due worked out for you.

Trades and home services
  • Needs you → · Early access

    Late starts, unassigned jobs, overdue invoices and quiet estimates, each with one button.

  • Dispatch → · Early access

    Drag jobs onto your techs. They work from their phone: on my way, a job timer, photos, payment and a signature.

  • Customers → · Early access

    Every customer's jobs, visits, invoices, estimates, equipment and plans in one place.

  • Estimates and invoices → · Early access

    Estimates with options your customers pick and sign from a link, and invoices with deposit, progress and final payments.

  • Payments → · Early access

    Customers pay by card from the invoice.

  • Change orders → · Early access

    Change orders your customer approves from a link, parts on every job, and a daily log with the weather.

  • Memberships → · Early access

    Maintenance plans billed on a schedule, visits booked from a reminder, and a portal where customers pay and see their visits.

  • Call answering → · Early access

    Calls answered by AI when your team can't pick up. It looks up the caller and books the visit.

  • ServiceTitan import → · Early access

    Moving from ServiceTitan? Bring your customers, jobs, equipment and memberships with you.

Setup help
  • Guided setup · Early access

    A page on your phone that walks you through the Apple, Google, delivery and texting sign-ups only the owner can do.

  • Chrome extension →

    Fills your filing forms and supplier carts, connects your domain, files your receipts and looks products up, in your own Chrome, only after you approve.

Custom work