MDML
From startup planning to running the business.
Research the idea. Understand the numbers. Manage the books, team, stock, sales and marketing.
Some tools require early access, a connected provider or account setup. Each page explains what it does and what you need.
Start a business
Research the market, competitors, names, domains, licenses, suppliers and costs. Turn the plan into a launch checklist.
Operating review
Your day, week, month and year: sales, labor, menu costs, buying and customers, with evidence and next decisions.
Bookkeeping
Separate books, bank and receipt review, bills, loans, documents, reports, reconciliation and optional QuickBooks.
79 pages across the business
Start a business
Ask about access
Startup planning and launch →
Research a business idea: local competitors, SWOT, names and domains, licensing links, suppliers, startup costs, break-even and a launch checklist.
Ask about access
Local market research and SWOT →
Explore nearby competitors, their public listings and website capabilities. Build a sourced SWOT around the business idea and location you choose.
Ask about access
Startup costs and break-even →
Use sourced startup cost ranges as a starting point, then test how many sales cover your own prices, costs and monthly commitments.
Ask about access
Licenses and registration checklist →
Find source-linked licenses and registrations relevant to the idea and location in your startup plan. Confirm requirements with the issuing office.
Ask about access
Supplier and distributor research →
Research suppliers serving the area in your startup plan. Keep source links and use real quotes to confirm pricing, delivery and minimum orders.
Ask about access
Startup-to-launch checklist →
Bring a saved MDML startup plan into MDML’s launch checklist. Track the researched licenses, suppliers and setup steps as work to finish.
Operating reviews
Ask about access
Operating review: day, week, month and year →
Review sales, labor, food costs, buying, customers and channels by day, week, month or year. See evidence, missing inputs and decisions to make.
Ask about access
Weekly notes and monthly business review →
Use MDML’s weekly activity notes and monthly market review beside MDML’s operating review. See owner questions, renewals and break-even inputs.
Ask about access
Agent conversations and issue follow-up →
Review supported agent conversations and recurring issues in MDML. Mark follow-up work and resolved issues so failures do not disappear into a transcript.
Bookkeeping
Ask about access
Bookkeeping and reconciliation →
Keep separate books, bank records, receipts, bills and source documents in MDML. Review transactions, reports and reconciliation before closing.
Ask about access
Bank transactions and receipt matching →
Review bank transactions with receipt evidence, account identity and source status. Resolve unanswered classifications before posting them to the books.
Ask about access
Cash, bills and loans →
See observed cash, recorded bills and loan commitments alongside cash movement. Keep confirmed obligations separate from detected recurring patterns.
Ask about access
Bookkeeping documents and evidence →
Keep statements, receipts, loan documents and other originals tied to the right books and period. Track missing documents and received-versus-verified status.
Ask about access
Related-business and owner transfers →
Keep related businesses and personal accounts separate. Review both sides of transfers and splits with the actual entities and source records identified.
Ask about access
Processor sales, fees and payouts →
Review the sales, refunds, fees, taxes and tips behind supported processor payouts. Keep deposits and sales distinct when reconciling the books.
Ask about access
Financial reports and month close →
Review income, expenses, profit, balances and cash movement from posted books. Reconcile source statements before using the controlled month-close workflow.
Ask about access
Optional QuickBooks connection →
Choose the supported QuickBooks mode for each set of books. Review the company, account mappings and month before sending posted entries.
Ask about access
Loans, assets and accounting workpapers →
Keep supporting loan, asset, inventory and filing schedules with their original evidence. Record confirmed methods and instructions for review.
Team & staffing
Available with eligible plan
Voice and chat assistant →
Talk or type to manage schedules, stock and daily work in MDML. Each action uses your account and role, with confirmation for consequential changes.
Available with eligible plan
Daily checklists →
Give the team repeatable opening, closing and station tasks in MDML. See completion records and bring problems to the people who can resolve them.
Available with eligible plan
Shift cover and time off →
Handle shift swaps, open shifts and time-off requests alongside the schedule. Keep coverage decisions in the same app your team uses for work.
Available with eligible plan
Timesheets and payroll export →
Review employee hours and send eligible timesheets to Square from MDML. Keep clock records, corrections and overtime review close to the schedule.
Ask about access
Business calendar →
See shifts, bookings, time off and business events together. Add inspections, deadlines and local events so the team can plan around the actual week.
Available with eligible plan
Team messaging and notifications →
Keep team conversations and work notifications in MDML. Give staff one place to check the schedule, messages and work that needs attention.
Ask about access
Attendance and shift management →
Review late starts and no-shows alongside supported shift-manager settings. Keep attendance questions connected to the schedule and actual clock records.
Explore product
Employee scheduling →
Schedules from your sales forecast, with swaps and time off.
Explore product
Time clock →
Clock in inside the shop's fence. Hours go to Square.
Explore product
Hiring →
One apply link, applicants ranked for your open shifts.
Explore product
Staff training →
Manuals built by talking. Staff ask it how to do things.
Inventory & purchasing
Ask about access
Supplier receipt collection →
Collect supported store receipts and supplier statements through MDML Connect in your own signed-in Chrome. File them in MDML for purchase and price review.
Ask about access
Supplier cart filling →
Turn a MDML order plan into supported supplier carts in MDML Connect. Review first-time product matches, quantities and any items the plan held back.
Explore product
Inventory →
Counts that learn, orders that add up.
Explore product
Recipe costing →
Free recipes, plate costs and menu pricing. Automatic sales costing when you upgrade.
Explore product
Supplier ordering →
The order list by supplier, from your pars and counts.
Early access
Product finder →
A product's prices and demand, before you buy it.
Sales & customer orders
Ask about access
Business hours and temporary closures →
Record special hours or a closure in MDML and update supported website and ordering workflows. Keep customers from ordering against an outdated schedule.
Early access
Online ordering →
Orders on your own website, from your Square menu.
Early access
Ordering app →
Your own iPhone and Android app, under your name.
Early access
Delivery →
Your own drivers on a live map, or a courier.
Early access
Online booking →
Classes and appointments, booked from your own website.
Early access
Phone agent →
Answers your calls, and gets a person when it matters.
Early access
Register →
Card and cash side by side, with change due worked out.
Early access
Self-order kiosk →
Self-order on iPad, by tapping or by talking.
Early access
Kitchen display →
Every order on one kitchen screen, with timers.
Websites & domains
Ask about access
Domain connection assistant →
Review DNS changes for your MDML site and apply supported website records in your own domain account. Keep email records separate.
Ask about access
Website and local presence report →
Review source-linked checks of website ordering or booking, phone fit, speed and local presence. See unavailable checks separately from missing features.
Explore product
Website →
Built from the site you have, changed in plain words.
Early access
Local SEO →
Your Google profile kept right, a page for every service.
Early access
Google & reviews →
Your Google profile kept right, and reviews never filtered.
Marketing & customer care
Ask about access
Business email assistant →
Read connected business mail and prepare replies through MDML. Review the conversation and confirm outgoing actions using the account controls.
Ask about access
Instagram grid import →
Read visible post cards from your own connected Instagram profile into Content Studio. Plan new content with a record of what is already showing on the grid.
Ask about access
Customer records and segments →
Keep supported customer records, visit segments and marketing permissions in MDML. Find the right audience before preparing a customer campaign.
Ask about access
Customer ratings and complaint follow-up →
Review customer ratings and complaint records in MDML, then prepare and track supported follow-up. Keep the actual customer issue visible.
Ask about access
Staff photo tasks for content →
Give the team supported photo tasks in MDML and use the business’s own images in Content Studio. Keep the content plan connected to photos staff can take.
Early access
Rewards →
Points on every app and website order.
Early access
Email and text marketing →
Welcome, win-back and birthday messages, sent for you.
Early access
Google reviews →
Review requests never filtered by rating, replies you approve.
Explore product
Content studio →
Weekly post ideas and captions, from your own photos.
Early access
Ads →
Google and Meta ads on budgets you approve.
Browser assistance
Ask about access
Browser task status and handoffs →
Follow supported MDML Connect tasks in Chrome. See what is happening, handle sign-ins and owner decisions, then let the task continue.
Ask about access
Business form filler →
Fill supported business forms from saved MDML information. Preview the proposed answers and handle sensitive questions, signatures and submission yourself.
Explore product
MDML Connect →
Our Chrome extension: forms, carts, receipts and your domain.
Selling & fulfillment
Ask about access
Marketplace management →
Use MDML to read connected store products and orders, then review supported price, stock and fulfillment changes before they reach the store.
Ask about access
Shipping labels →
Review shipping rates for eligible connected orders and buy a label through the supported MDML workflow. Keep tracking tied to the order it belongs to.
Creators
Ask about access
Creator sites and commerce →
Bring a creator website, links and supported commerce workflows into the MDML account. Manage eligible course actions through connected providers.
Ask about access
Creator brand deals and media kit →
Keep creator brand deals and a public media kit in MDML. Give potential partners a clear place to learn about the creator and inquire.
Ask about access
Creator memberships, downloads and courses →
Organize supported merch, memberships, downloads and course workflows in MDML’s creator shop. Keep products, buyer access and order records together.
Trades & field service
Early access
Contractor materials and purchase orders →
Early access: track contractor materials, purchase orders and supplier evidence with the job workflow. Review costs with confirmed units and sources.
Early access
Contractor job costing →
Early access: review contractor job costs, labor burden and materials in MDML. Keep the estimate and job evidence close to the margin review.
Early access
Service agreements →
Early access: manage contractor service agreements and membership-plan settings in MDML. Review each customer’s actual terms and billing setup.
Early access
Customer job portal →
Early access: customer links for contractor estimates, invoices and supported self-service job information, connected to the actual work record.
Early access
Locations, roles and approvals →
Early access: organize units, roles, capacity and approval settings in MDML’s trades tools as the operation grows.
Early access
Trades pack →
Dispatch, a tech app, estimates to paid invoices.
Early access
Estimates and invoices →
Good, better, best estimates they sign, invoices they pay.
Permissions & integrations
Ask about access
Approvals and permissions →
Keep business actions tied to the signed-in person and their role. Review consequential changes before supported agents send, publish or commit them.
Ask about access
Agent API and MCP →
Connect your own ordering agent to MDML with scoped access. Read inventory needs and basket plans, then report supported counts, receipts or staged carts.
Ask about access
Account security and recovery →
Use MDML’s account security settings for supported two-step sign-in and recovery controls. Manage access as people join or leave the business.
Ask about access
Business knowledge and memory →
Keep owner-provided business facts and context in MDML’s editable knowledge area. Review what the assistant remembers and update it as the business changes.
Explore product
Everything →
Every part, one price per location.
Try the workflow with your own agent
Free skills for startup planning, business analysis, bookkeeping, restaurant inventory, food costing, ads and websites. Read the instructions, copy them or download SKILL.md.
Inside the products
Individual features within the existing product catalogue. Early-access features are marked separately.
Get found
- Website from your link →
Paste your website or Google link. Your services, hours, reviews and photos fill a finished site, in 289 designs made for 21 trades.
- AI designer
Say what you want: a bolder look, a quote form, a cost calculator, a booking calendar. It's on your site in seconds, and every change can be undone.
- Domains →
Search and buy a domain here, or connect the one you own by signing in to your domain provider. Your email stays where it is.
- Hosting and SSL
Hosting, SSL and backups are part of every website plan.
- SEO pages → · Early access
Pages for your services and service area, with the structured data search engines read.
- Google listings → · Early access
Your hours, photos and details kept right on your Google Business Profile and other listings.
- Review requests → · Early access
Every customer who opted in to your texts or emails is asked for a review. Never filtered by rating.
- Review replies → · Early access
A suggested reply for every Google review. Nothing is posted until you approve it.
- Search report · Early access
What people searched to find you on Google and Bing, visits from AI assistants like ChatGPT, and listings that need fixing, in one weekly report.
- Ads → · Early access
Google and Meta ad campaigns for your business. You approve every budget, and results count real orders and bookings, measured only from customers who opt in.
Take orders
- Online ordering → · Early access
Guests order from your website, with your menu, your photos and your prices.
- Your own app → · Early access
A branded ordering app published under your business's name, with push notifications and ordering by voice.
- Rewards → · Early access
One rewards program. Guests earn points when they order in your app or on your website.
- Promos and pickup · Early access
Promo codes, pickup at a set time, add-on suggestions at checkout and catering orders.
- Delivery → · Early access
Your own drivers on a live map, with a tracking link texted to the customer and a photo at the door. Or a courier through Uber Direct and DoorDash Drive, ordered from your own site.
Bring them back
- Automations → · Early access
A welcome after the first order, a note about 30 days after the last visit, birthday messages and review requests, by email and text. Campaigns go out when you approve them.
- Content studio →
Five post ideas a week with the reason for each, and captions written in your voice.
- Your photos first →
Post your photos as they are, or with a free light edit that adds nothing that wasn't there.
- AI scenes and video → · Early access
New scenes, designed ads, generated pictures and short video. In a new scene your product's real pixels are put back and checked, so it can't change.
- Scheduling → · Early access
Approve a post and it goes out on your schedule to Instagram and Facebook.
Run the place
- Schedules →
A forecast from your Square sales, the season, the trend, rain and holidays shows which days are understaffed and your labor cost against your goal. The AI builds the week; a manager publishes it.
- Inventory →
Usage learned from recipes times sales, your buying pace and sanity-checked counts. Staff count by the package, with photos, and the app says what's due and builds the order list.
- Ordering agent → · Early access
An AI agent plans the cheapest stores using the fees on your real receipts and fills the carts. You check out.
- Assistant →
Talk or type. It can publish the week, decide time off, clock someone in, record counts, build a checklist and more, within each person's role.
- Phone agent → · Early access
Answers calls with your hours, address and what you sell, takes messages and hands callers to a person.
- Tasks →
Opening, closing and daily checklists with who did what and when. One row on the home screen shows what needs a decision.
- Time clock →
Clock in and out from a phone, checked against your location, with timesheets that flag overtime and send hours to Square.
- Labor-law checks → · Early access
Schedules checked against your state's rules for minors' hours and meal and rest breaks, for all 50 states.
- Team →
Open shifts, swaps, time-off requests and team messages in one place, with late and no-show alerts.
- Hiring →
A public apply link, your own application form, applicants ranked by AI and one-tap hire.
- Recipes →
Manual recipes, batches, plate costs and menu pricing on Free. Inventory or Everything adds costing against Square sales; AI import uses trial or plan credits.
- Product finder → · Early access
Type a product, a barcode or a listing link. See what eBay sellers ask, Amazon's sales rank, monthly Google searches and what you'd keep after fees.
- Online booking → · Early access
Customers book from your website or a booking link at the hours you set, with a waiting list and a private link to cancel. Every booking lands on the team calendar.
- Training →
Talk through a station once and it becomes a manual with photos. Staff ask it how to do things, and you see who is trained.
- Notifications
Push notifications for new schedules, swaps, messages, low stock and reminders.
In the store
- Self-order kiosk → · Early access
Guests build their order with sizes and choices, by tapping or by talking, then pay by card or phone on a Square reader, or pay cash at the counter.
- Kitchen display → · Early access
Kiosk, register, online and delivery orders that run through Square land on one screen within seconds, with timers and one-tap bump.
- Register → · Early access
Card and cash side by side, with change due worked out for you.
Trades and home services
- Needs you → · Early access
Late starts, unassigned jobs, overdue invoices and quiet estimates, each with one button.
- Dispatch → · Early access
Drag jobs onto your techs. They work from their phone: on my way, a job timer, photos, payment and a signature.
- Customers → · Early access
Every customer's jobs, visits, invoices, estimates, equipment and plans in one place.
- Estimates and invoices → · Early access
Estimates with options your customers pick and sign from a link, and invoices with deposit, progress and final payments.
- Payments → · Early access
Customers pay by card from the invoice.
- Change orders → · Early access
Change orders your customer approves from a link, parts on every job, and a daily log with the weather.
- Memberships → · Early access
Maintenance plans billed on a schedule, visits booked from a reminder, and a portal where customers pay and see their visits.
- Call answering → · Early access
Calls answered by AI when your team can't pick up. It looks up the caller and books the visit.
- ServiceTitan import → · Early access
Moving from ServiceTitan? Bring your customers, jobs, equipment and memberships with you.
Setup help
- Guided setup · Early access
A page on your phone that walks you through the Apple, Google, delivery and texting sign-ups only the owner can do.
- Chrome extension →
Fills your filing forms and supplier carts, connects your domain, files your receipts and looks products up, in your own Chrome, only after you approve.
Custom work
- Websites and apps →
Custom websites, web apps and portals.
- AI agents →
AI voice receptionists, chat agents and automations.
- Ads and growth →
Google Ads, SEO, and CRMs with pipelines.