How do I start?
Paste your current website or Google Business link. You'll see your new site filled in with your own details, free, with no card and no account. Sign up when you want to launch it, and the rest of the platform is on the same account.
Is RoleCall a separate product?
No. RoleCall by MDML is the app you run the business from, on the web and iPhone, for you, your managers and your staff. You sign in with the same email as your website, and more features are a plan upgrade in the app.
Do my customers see MDML?
No. Your customers see your website, your app, your emails and your texts, all in your name. There's no MDML or RoleCall logo on anything they see.
Do I need Square?
Not for your website, the content studio or RoleCall. Online ordering, rewards and the in-store kiosk run on your own Square account: you stay the merchant, and payouts go to you.
What does it cost?
Website plans start at $39 a month plus a one-time setup fee (currently on promotion), with a 7-day free trial: add a card, pay nothing until the trial ends, cancel any time before then. RoleCall has a free plan for a small team, and paid plans from $12 per location a month. See the pricing page for the rest.
Can I keep my current website or app?
Yes. Use RoleCall or the content studio on their own and keep the website and app you have. If you'd like a new site, we rebuild it from the one you have, and your domain and email stay where they are.
What's “Early access”?
Parts of the platform we're opening to a few businesses at a time. Ask for early access and we'll tell you what's ready for your business and set it up with you.
What can I ask the designer for?
Almost anything on your site: a different design, colours and fonts, new wording, adding or removing services, photos, buttons that go to your booking page, quote and contact forms that email you, your video or booking calendar, a map, interactive tools like cost estimators, illustrated animations and 3D models made for your business. Bigger builds — logins, payments, connecting your other systems — our custom team takes on.
What do I get when I launch?
A complete site — home, a page for every service, about, work, reviews, FAQ and contact — on fast hosting with SSL, connected to your domain. We handle the build and go-live, and you can ask for edits any time.
Can I keep my domain and email?
Yes. Connect the domain you already own by signing in to your domain provider and approving our records — or follow the guided steps for your provider. Your email stays exactly where it is. Don't have a domain? Buy one from us and it's connected automatically.
Do you cover my kind of business?
Websites come in ten designs for each of 21 trades, from roofing, landscaping and HVAC to dental, cafés, fitness and professional services. Restaurants, cafés and retail can add ordering and the in-store suite; trades and home services get their own pack. If you need something bespoke, our custom team builds it.
Can you make my social media posts too?
Yes. The content studio suggests posts each week, writes captions in your voice and posts to Instagram and Facebook once you approve. Use your photos as they are, give them a free light edit, or let the AI build a new scene or a short video. Anything the AI changes is labelled.
What if I need more than the platform?
The same team builds custom sites and web apps, AI receptionists and chat agents, booking and review automations, ad campaigns and CRMs. See custom work on the pricing page or tell us about your project.