Your whole business.One login.

Your website, orders, marketing and team, on one account.

Start free: find your business or paste your website, and see your new site.

Free preview — no card, no accountWorks with your Google Business link too

See everything

Watch it work

Everything your business runs on. Doing the work for you.

Sample businesses. Some of this is in early access, opening to a few businesses at a time. See what's ready

Inventory and schedules · RoleCall

Stock and staff, worked out from your own numbers.

It learns what you really use and how busy you'll be, then tells you what to count, what to buy and who to schedule.

Inventory

Counts that learn. Orders that add up.

  • Usage from three signalsRecipes times your Square sales, how fast you buy from your receipts, and shelf counts it sanity-checks before it trusts them.
  • Count by the package, with photosCases, bags and tubs, so anyone counts it right. It asks when a count looks off.
  • The order list, built for youWhat's due to count, and what to order from each supplier.
  • Carts at the cheapest storesEarly accessEach item goes to the cheapest store, counting the delivery and service fees on your real receipts. Carts are filled; you check out.

How inventory works

The par sheet on iPhone: what's due to count, and the produce order with par, on hand and need
RoleCall's home screen: who's on now, labor against the goal, and a Needs-you row

Schedule forecast

Know which days you're short. Before you publish.

  • From your sales historyOrders by the hour from your Square sales, the season, the recent trend, rain and holidays.
  • Understaffed days, flagged“2 days understaffed”, with the hours that need cover.
  • Labor % against your goalPer day, before the week goes out.
  • The AI drafts the weekFrom the forecast, availability and labor law. A manager publishes it.

How the forecast works

The week's schedule in RoleCall on iPad, under a demand forecast that flags two understaffed days
Forecast backtested on
21 monthsof a real café's Square sales, January 2025 to September 2026.
Last fall
28% → 5%How far the forecast ran low in September and October 2025, before and after a fix.
Free to start
10 peopleRoleCall's free plan. The forecast and Square sync are on the Growth plan.

Run it with your voice · Available

Say it. RoleCall does it.

Owners run the business by voice. Staff get a simpler version that only touches their own work.

Owners and managersDraft and publish the week, decide time off, set pars, hire, push hours to Square.
StaffClock in, count stock, ask the manual, ask for cover, call for help.

Staff get a smaller set. Every action runs with the speaker's own login and role, checked on the server: staff touch only their own timecard, and pay stays hidden.

Things it can do
66From drafting the week to clocking in, each one limited to the speaker's role.
Hands-free
Web + iPhoneOpen mic, type, or tap to dictate. A call ends after 15 minutes, or 3 quiet minutes.
Permissions
On the serverEvery action runs with the speaker's own login, not just a prompt. On the Starter plan and up.

One photo, every version

One plain photo. Everything you post.

Start with the photo you already took. Get a light edit, a new scene, a designed post and an ad from it. In every AI version your product is the photo's own pixels, checked.

  • The original photo: a glazed rainbow sprinkle donut on pink paper
    OriginalAvailable
    Sprinkle donut · As photographed
  • The original photo: a croissant and an almond muffin on a white plate, from above
    OriginalAvailable
    Croissant and muffin · As photographed
  • The original photo: iced cold brew in a glass jar with a metal straw, on a weathered wooden table
    OriginalAvailable
    Cold brew · As photographed

The original and the light edit have no AI in them. In the new scene, the post and the ad, the AI made everything around the product; the product went back on as the photo's own pixels and was checked: 0 changed. Every word on the ads was checked letter by letter.

Photos: “rainbow sprinkle donut” by tommy.chheng, “Croissant and cake” by Dennis Wong and “cold brew coffee” by shalommama, all CC BY 2.0 on Flickr, cut out and placed on new designs. The cold brew jar is glass: what shows through it is the original table.

Early access New scenes, designed posts and ads. Your own photos and the light edit are ready now.See the content studio

1.0 Take orders

Orders under your name. App, website, kiosk, kitchen.

Your own ordering app, ordering on your website, a self-order kiosk and a kitchen screen, from one menu. At the kiosk and in the app, customers can order by talking.

The Morning Tide ordering app on iPhone: order button, bag and rewards tabs
The kitchen display on iPad: tickets with timers, items to tap off and BUMP READY
The Morning Tide self-order kiosk menu on iPad

Order by voice Early access

Customers order by talking, at the kiosk or in your app.

  • At the kiosk. A guest taps Order by voice and says it the way they would at the counter. Sizes, swaps and extras go into the order, and it reads the order back.
  • In your app. A live voice call in the AI Help tab fills the cart the same way.
  • Paying stays a tap. Guests pay on the card reader at the kiosk and tap checkout in the app. Voice never takes the payment.
  • Your own iPhone and Android app
  • Ordering on your website
  • Self-order kiosk
  • Order by voice
  • Kitchen display
  • Rewards
  • Delivery
Early access Built on your own Square account. You stay the merchant, and payouts go to you.Kiosk & register Kitchen screen Ask for early access

2.0 Bring them back

Bring them back. Rewards, follow-ups, posts.

Points on every order, a text or email when someone hasn't been in, and designed posts and ads made from your own photos.

Rewards in the Morning Tide app: 640 points and rewards to redeem
  • Rewards points
  • We-miss-you texts
  • Birthday emails
  • Review requests to every customer
  • Weekly post ideas
  • Designed posts and ads from your own photos
Early access Rewards, follow-ups, designed ads and posting. Post ideas and captions are ready now.See the content studio

4.0 Get found

A website people find. Built from the one you have.

Then ask for changes in plain words. Try it below.

Start free with your link
Live demo · the real studio
Loading the demo site…

Try it — tap a request

This is a real website on the left. Tap a request below and watch it change.

Open the full studio
A dental practice website built with MDML, for a sample business
A fitness studio website built with MDML, for a sample business
A landscaping website built with MDML, for a sample business

289 designs for 21 trades. Domains, hosting and SSL included.

  • Google Business Profile
  • Review replies you approve
  • Weekly search report
  • Google and Meta ads

Early access Search, reviews and ads are opening to a few businesses at a time.Website, Google and reviews Ads

5.0 Trades and home services

From the first call to the paid invoice.

A Needs-you inbox, drag-and-drop dispatch, a phone app for your techs, and estimates customers sign and pay from a link.

  • Needs-you inbox
  • Dispatch board
  • Tech phone app
  • Good, better, best estimates
  • Deposit to final invoices
  • Maintenance plans
  • Customer portal
  • AI call answering
  • ServiceTitan import
Early access Opening to a few businesses at a time.
The trades dashboard: open jobs, outstanding money and a Needs-you list with one button each
An estimate on the customer's phone with good, better and best options to pick

Northside Roofing is a sample business.

6.0 A day on one login

One order, start to finish. Everything talks to everything.

An order in the app reaches the kitchen, earns points and tells RoleCall what to staff and stock.

A day at Morning Tide, one login

  1. An order comes in on your app
  2. The ticket lands on the kitchen screen
  3. Rewards points are added
  4. A we-miss-you text goes out
  5. RoleCall flags a busy Saturday and low oat milk
Morning Tide is a sample business.

7.0 Your brand

Your brand, not ours. Guests only ever see you.

Your website, your app, your emails and your texts carry your name and your logo. MDML and RoleCall stay behind the counter.

Your websiteYour name, your domain, your photos.
Your own app Early accessPublished under your business's name.
Your emails and texts Early accessSent in your name, in your voice.

No MDML or RoleCall logo on anything your customers see.Morning Tide is a sample business.

8.0 Your kind of business

One platform. Set up for your kind of business.

Here's what each kind of business uses most. Pick the parts you need; they all live on the same account.

Restaurants and cafés

Counter service, cafés, juice bars, bakeries.

  • Your website, with your menu
  • Online ordering and your own app Early access
  • Rewards and delivery Early access
  • Google profile, reviews and ads Early access
  • Kiosk, kitchen display and register Early access
  • RoleCall: schedules, counts, recipes and food cost

Retail

Shops, boutiques, markets.

  • Your website and domain
  • Online orders with pickup Early access
  • Rewards and win-back messages Early access
  • Google profile, reviews and ads Early access
  • Posts from your own product photos
  • RoleCall: schedules, time clock and stock counts

Trades and home services

Roofing, HVAC, landscaping, cleaning and more.

  • A website made for your trade, with quote forms
  • CRM, dispatch and a tech app Early access
  • Estimates, invoices, e-sign and card payments Early access
  • AI call answering and ServiceTitan import Early access
  • Google profile, reviews and ads Early access
  • RoleCall: schedules and time clock

Clinics and studios

Dental, med spa, fitness, tutoring, pet care.

  • A calm website with your booking calendar
  • Google profile, review requests and ads Early access
  • Posts and captions in your voice
  • RoleCall: schedules, time clock and training

9.0 Everything on the platform

The full list. By area, with what's ready.

One account for your orders, your follow-ups, your team and your website. Add the parts you need when you're ready.

See the whole platform

01 Take orders

Early access

Orders on your own website and your own app.

For restaurants, cafés and retail

  • Online ordering on your own website
  • Your own iPhone and Android app
  • Points from your app and website
  • Promo codes, scheduled pickup, add-ons, catering
  • Delivery through Uber Direct and DoorDash Drive

Built on your own Square account. You stay the merchant, and payouts go to you.

Ordering in detail

02 Bring them back

Posts, emails and texts that bring people back.

  • Email, text and push: win-back, birthdays, carts Early access
  • Weekly post ideas and captions in your voice
  • Your own photos, as they are or lightly edited, free
  • AI scenes, ads and video, with your product kept real Early access
  • Scheduled to Instagram and Facebook Early access
See the content studio

03 Run the place

RoleCall by MDML

Your team, schedule and stock, in RoleCall.

  • Schedules built from a demand forecast
  • Counts that learn your real usage
  • Store carts built at the cheapest stores Early access
  • An assistant that does the work
  • Checklists and a Needs-you row
  • Time clock and timesheets with overtime flags
  • Labor-law checks for all 50 states Early access
  • Shift swaps, time off and team messages
  • A public apply link and AI-ranked applicants
  • Recipes and food cost
  • Training manuals built by talking
  • Push notifications

Built inside a working café.

Meet RoleCall

04 Get found

A website people find, and like.

  • Built from the site you have, in 289 designs
  • Ask for changes in plain words
  • Buy one here or connect yours
  • Fast hosting and SSL on every site
  • SEO pages and structured data Early access
  • Google Business Profile and listings Early access
  • Review requests to every customer Early access
  • Replies to reviews, approved by you Early access
  • A weekly search report Early access
  • Google and Meta ads on budgets you approve Early access
The website, in detail

05 In the store

Early access

A kiosk, kitchen display and register on iPad.

For restaurants and cafés

  • Self-order kiosk on iPad
  • Every order on one kitchen screen
  • Register on iPad

Built and tested in a working café. Runs on your own Square account.

The in-store suite
Also: a pack for trades and home services Early access, help with the sign-ups only you can do Early access, and custom work from the same team. Early access means we're opening it to a few businesses at a time.Everything, by area

Custom work

Need something custom?

The same team builds custom sites and web apps, AI receptionists and chat agents, booking and review automations, ad campaigns and CRMs.

  • Web apps
  • AI voice receptionist
  • Chat agents
  • Google Ads
  • SEO
  • CRM & pipelines
See custom work

Have a project in mind?

Tell us what you're building. We reply with a plan and a quote.

Fixed-price projects from $397.

Start a project

Questions

Anything else? hello@mdmltechnologies.com

How do I start?

Paste your current website or Google Business link. You'll see your new site filled in with your own details, free, with no card and no account. Sign up when you want to launch it, and the rest of the platform is on the same account.

Is RoleCall a separate product?

No. RoleCall by MDML is the app you run the business from, on the web and iPhone, for you, your managers and your staff. You sign in with the same email as your website, and more features are a plan upgrade in the app.

Do my customers see MDML?

No. Your customers see your website, your app, your emails and your texts, all in your name. There's no MDML or RoleCall logo on anything they see.

Do I need Square?

Not for your website, the content studio or RoleCall. Online ordering, rewards and the in-store kiosk run on your own Square account: you stay the merchant, and payouts go to you.

What does it cost?

Website plans start at $39 a month plus a one-time setup fee (currently on promotion), with a 7-day free trial: add a card, pay nothing until the trial ends, cancel any time before then. RoleCall has a free plan for a small team, and paid plans from $12 per location a month. See the pricing page for the rest.

Can I keep my current website or app?

Yes. Use RoleCall or the content studio on their own and keep the website and app you have. If you'd like a new site, we rebuild it from the one you have, and your domain and email stay where they are.

What's “Early access”?

Parts of the platform we're opening to a few businesses at a time. Ask for early access and we'll tell you what's ready for your business and set it up with you.

What can I ask the designer for?

Almost anything on your site: a different design, colours and fonts, new wording, adding or removing services, photos, buttons that go to your booking page, quote and contact forms that email you, your video or booking calendar, a map, interactive tools like cost estimators, illustrated animations and 3D models made for your business. Bigger builds — logins, payments, connecting your other systems — our custom team takes on.

What do I get when I launch?

A complete site — home, a page for every service, about, work, reviews, FAQ and contact — on fast hosting with SSL, connected to your domain. We handle the build and go-live, and you can ask for edits any time.

Can I keep my domain and email?

Yes. Connect the domain you already own by signing in to your domain provider and approving our records — or follow the guided steps for your provider. Your email stays exactly where it is. Don't have a domain? Buy one from us and it's connected automatically.

Do you cover my kind of business?

Websites come in ten designs for each of 21 trades, from roofing, landscaping and HVAC to dental, cafés, fitness and professional services. Restaurants, cafés and retail can add ordering and the in-store suite; trades and home services get their own pack. If you need something bespoke, our custom team builds it.

Can you make my social media posts too?

Yes. The content studio suggests posts each week, writes captions in your voice and posts to Instagram and Facebook once you approve. Use your photos as they are, give them a free light edit, or let the AI build a new scene or a short video. Anything the AI changes is labelled.

What if I need more than the platform?

The same team builds custom sites and web apps, AI receptionists and chat agents, booking and review automations, ad campaigns and CRMs. See custom work on the pricing page or tell us about your project.

Your whole business, one login away.

Start free: find your business or paste your website, and see your new site.

Free preview — no card, no accountWorks with your Google Business link too

See everything on the platform