MDMLUse it as is
Your photo exactly as you took it. We write the caption and post it.
Content studio
Social posts, made with you.
Ideas every week, your own photos first, your brand's style, and as much or as little AI as you want. Posted to Instagram and Facebook when you say so.
Free · no AIsunrise.donuts Rainbow sprinkle, glazed this morning. Out of the fryer at 7.
Your photoAll new
You approve every post. Nothing goes out on its own unless you turn that on.
1.0 The dial
From your real photo to all new.
Choose per post. The first steps are free and change nothing that wasn't there; each step after hands more of the picture to the AI.
Light edit
Cropped for the platform with the subject kept in frame, light evened out, colour and detail lifted. No AI: nothing is added or removed.
New scene
A new, believable background around your real product. The product's own pixels are put back from your photo afterwards and checked, so it can't change.
Reimagine as an ad
A designed post in your brand colours built from your photos as references. Reads as an ad, not a real place.
Generate from scratch
A new picture from a description. Add your photos as references so it matches your brand; without them it's fully made up, so use it for ideas, not your products.
Edit your own clip
Trim, crop to 9:16 or 4:5, change the speed and add a line of text. Runs on your device; nothing is generated.
Bring a photo to life
A short clip made from your photo: steam rising, light moving, a slow camera push. Every frame is drawn by the model.
Generate a video
A new short clip from a description, using your photos as references when you add them.
2.0 Designed posts and ads Early access
One style, three posts. Then the ads.
Three designed posts in one style, each in its own palette, with captions in the shop's voice. Then three Instagram ads from the same photos.
Saturday dozen: twelve donuts, your pick. Order by Friday noon.Designed with AI from our own photos. 
Friday pastry box: butter croissants and almond muffins. Pre-order by Thursday.Designed with AI from our own photos. 
Cold brew season is here. Steeped 18 hours, poured over ice. On the counter all weekend.Designed with AI from our own photos.
Sunrise Donuts · Instagram ad 
Morning Tide · Instagram ad 
Morning Tide · Instagram ad
Made for this page from three photos. The AI drew each design and its words around an empty space; the product went back on as the photo's own pixels, 0 changed, and every word was checked letter by letter.
Photos: “rainbow sprinkle donut” by tommy.chheng, “Croissant and cake” by Dennis Wong and “cold brew coffee” by shalommama, all CC BY 2.0 on Flickr, cut out and placed on new designs. The cold brew jar is glass: what shows through it is the original table.
Your week, planned. Here's the loop.
- 01
Tell it about your business
A few questions and a few photos. It learns your colours, your look and how you talk, and writes it down as your brand profile.
- 02
Get ideas every week
Five ideas with the reason for each: a service you haven't shown, the season, something you want to push. Each says whether to use a photo you have, take a new one, or generate.
- 03
Make the post
Pick your photos and turn the dial: as is, a light edit, a new scene around your real product, a designed ad, or a short video. You see the cost before anything runs.
- 04
Approve, schedule, post
Edit the caption, approve it, and post now or on your schedule to Instagram and Facebook. Nothing goes out without your OK unless you switch on auto-post.
3.0 Real stays real
Your customers are buying the real thing.
- Your product stays your product. In a new scene, the AI repaints only the background; your product's real pixels are put back and checked.
- Anything the AI touched is labelled in the caption, the way Meta and the FTC expect.
- Captions are checked for claims you can't back up, made-up quotes and prices before you see them.
- Light edits never add or remove anything: crop, light, colour, sharpness. No AI.
4.0 Plans
Pay for the AI, not for your own photos.
Every plan includes ideas, captions, scheduling and free light edits. Credits cover the AI pictures and video.
Content Lite
$49/ month
60 AI credits a month
- Weekly post ideas + captions in your voice
- Your own photos as is or light-edited: no credits
- Up to ~60 AI image posts / month
- 1 connected platform (IG, FB, or TikTok)
- AI brand profile + style discovery
- Auto-publish on your schedule
- Email support
Content StarterStart here
$99/ month
200 AI credits a month
- Weekly post ideas + captions in your voice
- Your own photos as is or light-edited: no credits
- Up to ~200 credits / month (~150 image posts or mix in short video)
- Instagram + Facebook auto-publish
- 720p short-form video (5s clips)
- Approval + feedback loop refines your style
- Priority email support
Content Pro
$249/ month
700 AI credits a month
- Weekly post ideas + captions in your voice
- Your own photos as is or light-edited: no credits
- Up to ~700 credits / month
- Instagram + Facebook + TikTok auto-publish
- 1080p video, long-form scene chaining
- Storyboard-then-clip workflow
- Phone + chat support
Content Studio
$599/ month
2,000 AI credits a month
- Weekly post ideas + captions in your voice
- Your own photos as is or light-edited: no credits
- Up to ~2,000 credits / month
- All Pro features
- Multi-reference video for character + location consistency
- Cheapest per-credit overage rate
- Dedicated success manager
Cancel any time. Credits reset every month.Choose a plan
5.0 Questions
Questions
Do I need to be good at photos?
No. Phone photos are what it's built for. The light edit fixes crooked framing, dim light and colour casts, and the ideas come with a short shot list for anything new to take.
What if I don't have any photos?
You can generate pictures from a description while you build up a library. For your actual products we'll always suggest a real photo first, since that's what customers trust.
Which platforms?
Instagram (posts and reels) and Facebook Pages. You connect them yourself through Meta's own sign-in; we never see your password.
What's a credit?
AI work uses credits: a new scene or designed ad is 5, a generated picture 1 to 4, video 4 per second. Using your own photos as they are, light edits and editing your own clips are free.
Can I use it without an MDML website?
Yes. The content studio is its own plan. If you also have a site with us, your services and photos carry over.