The platform

One login runs the whole business. Here's all of it.

Your website, your orders, your posts and follow-ups, and RoleCall for your team and stock. One account, from the day you sign up. Add the parts you need when you need them.

Early accessmeans we're opening it to a few businesses at a time. Everything else is available today.

1.0 Get found

A website people find, and like.

Your new site is built from the link you already have, then kept up by a designer you talk to.

  • Website from your link

    Available

    Paste your website or Google link. Your services, hours, reviews and photos fill a finished site, in 289 designs made for 21 trades.

  • AI designer

    Available

    Say what you want: a bolder look, a quote form, a cost calculator, a booking calendar. It's on your site in seconds, and every change can be undone.

  • Domains

    Available

    Search and buy a domain here, or connect the one you own by signing in to your domain provider. Your email stays where it is.

  • Hosting and SSL

    Available

    Hosting, SSL and backups are part of every website plan.

  • SEO pages

    Early access

    Pages for your services and service area, with the structured data search engines read.

  • Google listings

    Early access

    Your hours, photos and details kept right on your Google Business Profile and other listings.

  • Review requests

    Early access

    Every customer is asked for a review. Never filtered by rating.

  • Review replies

    Early access

    A suggested reply for every Google review. Nothing is posted until you approve it.

  • Search report

    Early access

    What people searched to find you on Google and Bing, visits from AI assistants like ChatGPT, and listings that need fixing, in one weekly report.

  • Ads

    Early access

    Google and Meta ad campaigns for your business. You approve every budget, and results count real orders and bookings, measured only from customers who opt in.

2.0 Take orders

Orders on your own website and your own app.

Ordering under your name, from your website, your app and your counter.

For restaurants, cafés and retail.

  • Online ordering

    Early access

    Guests order from your website, with your menu, your photos and your prices.

  • Your own app

    Early access

    A branded ordering app published under your business's name, with push notifications and ordering by voice.

  • Rewards

    Early access

    One rewards program. Guests earn points when they order in your app or on your website.

  • Promos and pickup

    Early access

    Promo codes, pickup at a set time, add-on suggestions at checkout and catering orders.

  • Delivery

    Early access

    Delivery to your guests through Uber Direct and DoorDash Drive, ordered from your own site and app.

Built on your own Square account. You stay the merchant, and payouts go to you.

3.0 Bring them back

Posts, emails and texts that bring people back.

Social posts from your own photos, and automations that follow up for you.

  • Automations

    Early access

    Abandoned cart reminders, a 60-day win-back and birthday messages, sent by email, text and push.

  • Content studio

    Available

    Five post ideas a week with the reason for each, and captions written in your voice.

  • Your photos first

    Available

    Post your photos as they are, or with a free light edit that adds nothing that wasn't there.

  • AI scenes and video

    Early access

    New scenes, designed ads, generated pictures and short video. In a new scene your product's real pixels are put back and checked, so it can't change.

  • Scheduling

    Early access

    Approve a post and it goes out on your schedule to Instagram and Facebook.

4.0 RoleCall by MDML

Your team, schedule and stock, in RoleCall.

RoleCall is the app owners, managers and staff run the business from, on the web and iPhone.

  • Schedules

    Available

    A forecast from your Square sales, the season, the trend, rain and holidays shows which days are understaffed and your labor cost against your goal. The AI builds the week; a manager publishes it.

  • Inventory

    Available

    Usage learned from recipes times sales, your buying pace and sanity-checked counts. Staff count by the package, with photos, and the app says what's due and builds the order list.

  • Ordering agent

    Early access

    An AI agent plans the cheapest stores using the fees on your real receipts and fills the carts. You check out.

  • Assistant

    Available

    Talk or type. It can publish the week, decide time off, clock someone in, record counts, build a checklist and more, within each person's role.

  • Tasks

    Available

    Opening, closing and daily checklists with who did what and when. One row on the home screen shows what needs a decision.

  • Time clock

    Available

    Clock in and out from a phone, checked against your location, with timesheets that flag overtime and send hours to Square.

  • Labor-law checks

    Early access

    Schedules checked against your state's rules for minors' hours and meal and rest breaks, for all 50 states.

  • Team

    Available

    Open shifts, swaps, time-off requests and team messages in one place, with late and no-show alerts.

  • Hiring

    Available

    A public apply link, your own application form, applicants ranked by AI and one-tap hire.

  • Recipes

    Available

    Recipes from a photo or pasted text, and food cost from your Square sales next to your labor cost.

  • Training

    Available

    Talk through a station once and it becomes a manual with photos. Staff ask it how to do things, and you see who is trained.

  • Notifications

    Available

    Push notifications for new schedules, swaps, messages, low stock and reminders.

Built inside a working café.

5.0 In the store

A kiosk, kitchen display and register on iPad.

Same Square menu as everything else.

For restaurants and cafés.

  • Self-order kiosk

    Early access

    Guests build their order with sizes and choices, by tapping or by talking, then pay by card or phone on a Square reader, or pay cash at the counter.

  • Kitchen display

    Early access

    Kiosk, register, online and delivery orders that run through Square land on one screen within seconds, with timers and one-tap bump.

  • Register

    Early access

    Card and cash side by side, with change due worked out for you.

Built and tested in a working café. Runs on your own Square account.

6.0 Trades and home services

The trades and home services pack.

From the first call to the paid invoice, for crews in the field.

For trades and home services.

  • Needs you

    Early access

    Late starts, unassigned jobs, overdue invoices and quiet estimates, each with one button.

  • Dispatch

    Early access

    Drag jobs onto your techs. They work from their phone: on my way, a job timer, photos, payment and a signature.

  • Customers

    Early access

    Every customer's jobs, visits, invoices, estimates, equipment and plans in one place.

  • Estimates and invoices

    Early access

    Estimates with options your customers pick and sign from a link, and invoices with deposit, progress and final payments.

  • Payments

    Early access

    Customers pay by card from the invoice.

  • Change orders

    Early access

    Change orders your customer approves from a link, parts on every job, and a daily log with the weather.

  • Memberships

    Early access

    Maintenance plans billed on a schedule, visits booked from a reminder, and a portal where customers pay and see their visits.

  • Call answering

    Early access

    Calls answered by AI when your team can't pick up. It looks up the caller and books the visit.

  • ServiceTitan import

    Early access

    Moving from ServiceTitan? Bring your customers, jobs, equipment and memberships with you.

7.0 Setup help

Help with the steps only you can do.

Some sign-ups need the owner. We walk you through each one.

  • Guided setup

    Early access

    A page on your phone that walks you through the Apple, Google, delivery and texting sign-ups only the owner can do.

  • Chrome extension

    Early access

    A Chrome extension that shows you where to click on each account page.

8.0 Custom work

Custom work from the same team.

For anything beyond the platform. Fixed-price projects.

Start with your website. See it free.

Paste your link and see your new site in a design made for your trade. The rest of the platform is on the same account when you're ready.

Free preview — no card, no accountWorks with your Google Business link too